Theater Intermediate#2001

AC Milan: How Agents Transform the Fan Experience

See how AI is reshaping the next era of sports fan engagement. Hear from AC Milan on how agents help teams act faster, remove tedious work, and turn fan moments into smarter action.

Wednesday·11:30 AM – 11:50 AMMoscone West, L2, Learning Lab Theater B View on Salesforce

Massimo VenneriHead of Digital & CRMAC Milan Daniel DauletiarGlobal Industry Strategist - Media, Entertainment & SportsSalesforce

Marketing IT Business Leader Marketing Data 360 Agentic AI Moscone West, Level 2 Moscone West

Learning Objectives

Learn how to unify fan data with Data 360 to power personalized engagement across every touchpoint.

Discover how Agentforce helps deliver faster, smarter fan service at scale — without losing the human touch.

Explore how a connected Salesforce operating system powers fan-first growth across tickets, retail, hospitality, and more.

Schedule

Wednesday, September 16

11:30 AM – 11:50 AM(20 min) Moscone West, L2, Learning Lab Theater B

AC Milan: How Agents Transform the Fan Experience

Learning Objectives

Schedule

Speakers (2)

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