The CDP Playbook: Drive Value Across the Customer Lifecycle

Discuss strategies and use cases to connect marketing, sales, and service teams with Data 360, using unified data and context to power seamless experiences that drive growth, retention, and loyalty.

Wednesday·1:30 PM – 2:30 PMInterCon, L5, InterCon Ballroom A, Roundtable 8 View on Salesforce

Andrew LeeSenior Manager, Product MarketingSalesforce Michelle RochPrincipal Technical ArchitectSalesforce

Marketing Marketing Data 360 Data Activation InterContinental

Learning Objectives

Diagnose where disconnected data is costing your organization speed, revenue, or customer loyalty.

Identify the signals you'd need unified to catch, and act on a broken customer moment in real time.

The CDP Playbook: Drive Value Across the Customer Lifecycle

Learning Objectives

Schedule

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