Not Your Old CDP. Redefine What’s Possible with Data 360

Most teams have a CDP — but they’re only scratching the surface. See how Data 360 CDP unifies cross-channel signals into one trusted profile that powers instant personalization and promotes growth.

Wednesday·1:30 PM – 2:10 PMMoscone South, LL, Content Pavilion, Stage 3 View on Salesforce

Sierra YoungVP Marketing PlatformsPearson Education Jason OttSenior Product ManagerSalesforce Lara NiemelaDirector, Product MarketingSalesforce

Marketing Data 360 Data Activation Moscone South Content Pavilion

Learning Objectives

Understand why Data 360 CDP is the foundation of trusted customer understanding in the Agentic Enterprise — and what that unlocks beyond what most teams have explored.

See how Data 360 CDP unifies cross-channel signals into a single trusted customer profile that powers both personalization and agentic decisioning.

Not Your Old CDP. Redefine What’s Possible with Data 360

Learning Objectives

Schedule

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